Octo Telematics
The reliable way
Octo is a global leader in Insurance Telematics, delivering solutions that combine IoT technologies, data analytics, and artificial intelligence for the insurance, automotive, and connected mobility sectors. Founded in Rome in 2002, the company now operates worldwide, offering services ranging from risk management and road safety to cost optimization for insurers and fleets. With more than 7 million connected users and billions of kilometers monitored, Octo is a key reference point in the digital transformation of mobility, placing innovation and reliability at the service of customers, partners, and communities.
Brand Identity. The safe way
On the occasion of its tenth anniversary, Octo unveiled its new brand identity, distilled in the claim “The Reliable Way.” This promise reflects the company’s ability to offer customers a safe and dependable path through its products and services, as well as the journey it has taken internally and the one it proposes to those who join the team. From this core idea comes the visual concept of the “path”—a route that becomes both a graphic sign and a narrative device, expressing openness, direction, and horizon. The rebranding extended beyond communication tools to include physical spaces, with interior design interventions at offices in Italy and abroad, reinforcing the brand’s coherence and recognizability.
Editorial Design. The language of the path
Octo’s new identity finds a natural expression in its editorial design. Reports, brochures, presentations, and corporate materials are designed to communicate with clarity and consistency, combining essential typography with fluid layouts that convey dynamism and a forward-looking attitude. The use of restrained color palettes, open layouts, and graphic elements derived from the visual format ensures brand uniformity and recognizability.
