Medicud
Accessible innovation in medtech
Medicud is a startup founded in 2020 with the goal of becoming an innovative player in the medical device sector. The company’s mission is to develop and commercialize therapeutic tools that are not only highly effective but also more accessible and sustainable, thereby responding concretely to the needs of a broader audience. The approach of Medicud combines technology, research, and attention to design, with the conviction that healthcare should be a universal right.
Brand identity in the sign of simplicity
The branding of Medicud places the value of innovation at its core. The logotype was designed with distinctive characters capable of conveying the drive toward the future and the company’s experimental vocation. The choice of clear, clean, essential lines reflects the simplicity of the devices conceived by the company and its values of concreteness and effectiveness. In this context also fits the creation of the Dryum brand, one of Medicud’s flagship products, which draws from and reinforces the identity elements of the master brand, becoming a coherent and recognizable extension of its image.
Digital design. Simplicity that becomes experience
Inarea also developed Medicud’s digital design, creating a digital communication system that is clear and consistent with the company’s philosophy. The website, video interfaces, and other digital tools were designed with a minimalist approach capable of conveying the idea of efficiency and immediacy that characterizes the devices themselves, using essential colors, ordered layouts, and a visual language that is sober and barrier-free.
