Linkem
Connections without boundaries
Linkem is Italy’s leading telecommunications operator in the wireless broadband sector. It operates a fully owned network and technologies such as FWA (Fixed Wireless Access), enabling it to deliver high-speed internet to less-served areas, addressing the digital divide and aiming to connect all communities.
Brand identity & retail design. visual impact and widespread presence
Linkem has renewed its visual identity with a retail system that makes the most of every display space to communicate the brand in a coherent and distinctive way. The brand is expressed through mono-brand stores in urban areas, corners in shopping centres and specialised retail outlets, ensuring a widespread presence. Shop windows become a kind of visual connection between interior and exterior: the graphic elements of the new brand system extend across commercial surfaces, creating highly impactful expressive effects.
