Severino Foundation
Legality and merit
The Severino Foundation was established with the aim of supporting disadvantaged groups—particularly incarcerated individuals—through activities and training programs designed to facilitate their reintegration into society, thereby giving concrete effect to the rehabilitative purpose of punishment, as expressly enshrined in the Constitution.
Brand identity Values told with empathy
The Foundation’s focus is therefore on education in legality, understood as a tool to combat various social issues, and on the promotion of merit, supported through the awarding of scholarships. This set of values has been translated by Inarea into an identity-driven representation. Within this framework, the complexity and sensitivity of the issues addressed have been distilled into expressions that are simple, coherent, and empathetic.
Inarea supported the Foundation from its very first steps, defining its positioning and, on that basis, structuring its brand identity. Within this framework, a series of illustrations was created for the various themes addressed from time to time, able to convey the spirit of the Foundation through a simple and representative narrative.
Brand design. Letters that become narrative
The brand mark is created through the juxtaposition of two quotation marks, referencing the highlighting of a phrase or a statement, and forming a shape that resembles an S (and at the same time an F).
The defined color palette forms the foundation of the Foundation’s brand language. The two quotation marks—the brand mark—give rise to a fully fledged visual language, capable of shaping narratives that are immediately identifiable with the Foundation’s universe.
