Cassa Forense
To safeguard the profession
Founded in 1952, Cassa Forense is the social security and pension fund for Italian lawyers. It manages mandatory social security and welfare services for its members, providing pensions, protections, and support measures throughout their professional lives. An autonomous institution under private law, it operates according to principles of balance and sustainability, supporting the evolution of the legal profession and its role in society.
Brand Identity and brand design. A symbol of authority
The brand identity project stems from the need to support a cultural shift and build a new perception of Cassa Forense. The CF monogram in the logo is defined by essential geometric forms and is derived from the Futura Light font, used in uppercase for the Cassa Forense logotype.
The mark conveys rigor, clarity, and authority, while the signature blue reinforces its institutional character. The resulting visual identity expresses a sense of formal discipline, consistent with the profile and positioning of a well-established institution.
Retail design. Hospitality and functionality
The brand identity in the physical space takes shape in the design of the entrance lobby of the Rome headquarters, conceived as a unified environment for both staff and visitors.
The rational layout accommodates an information area with dedicated workstations, defined by glass and Corian surfaces. In the waiting area, a large parallelepiped carved by slanted planes has been introduced, integrating a monitor for continuous projections.
This element organizes the space and channels information, helping to define an entrance that is clear, structured, and immediately recognizable.
