Adnkronos
Informs, Communicates, Connects
Founded in 1953 as a news agency, Adnkronos has evolved over time into a media company, offering a wide range of diversified activities in the world of communication. On the occasion of its 50th anniversary, the company began a reflection on its role and on how information and communication are changing in an increasingly dynamic society.
Brand design Rebranding in the name of continuity
The starting point for the rebranding project was the idea that the identity of a ‘content provider’ has evolved alongside the traditional roles of journalism and communication—shaping a new model, one capable of tracing sources, verifying data, and multiplying channels of distribution.
In line with Adnkronos’s vision of evolutionary continuity, the project focused on updating its expressive codes without altering its core identity. The iconic logo featuring the adjacent ‘A’ and ‘K’ has been preserved and formalized. Contributing to the brand message is the new payoff: ‘Informs, Communicates, Connects.’ For the 50th anniversary, a special commemorative logo was also created, along with a dedicated tagline: ‘Fifty years. Reported stories.’
Brand Architecture. From the identifying mark to the structure
The brand architecture follows a process of reorganization, simplification, and standardization of the Adnkronos universe, with all Group entities now adopting a unified brand mark. A new color palette harmonizes the brand’s expressive codes.
